sponsoo_blog

Sport Sponsorship News - presented by Sponsoo

Sportfreunde Lotte – Cinderella Story from the Countryside.

Fans of the German juggernaut FC Bayern München in 2017 still flinch when they hear the phrases "Weinheim 1990" and "Vestenbergsgreuth 1994".  On both nights in August, the dreams of another big cup run for the bavarian team were shattered abruptly. In 1990, Bayern travelled to their bush-league opponent FV

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Sponsoo visits SPOBIS & ISPO

Some members of the Sponsoo-Team swarmed out and and to promote the sponsoring revolution that is Sponsoo! The main focus were two major fairs: The SPOBIS in Dusseldorf and the ISPO in Munich. The SPOBIS is Europe's biggest sports business congress and organized by the magazine SPONSORs every year. With

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How the social media account can be used as an advertising platform.

The 21st century is the century of digital advertising. For decades, big companies were looking at traditional advertising boards or costly ads in magazines to bring their message across to the masses. But with the evolution of the "social web" and the resulting existence of Facebook, Instagram and Twitter, now every

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The hockey landscape in Germany

The German hockeyteams have been extremely successful internationally over the last couple of decades. Stars like Moritz Fürste, Florian Fuchs and Janne Müller-Wieland are well known in Germany. When it comes down to the domestic league however, not a lot of people seem seriously interested in the sport. This is

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In Game Advertising – Sponsoring within virtual worlds

If you have been following this blog for a longer period of time, you might have noticed that the Sponsoo-Team likes to play a round or two of good old videogames. Maneuvering a hero through exciting adventures or beating a colleague in a heated FIFA-match is just too much of

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The promo-event of the year: Super Bowl 51

After an exciting Super Bowl 50, in which the Denver Broncos won against the Carolina Panthers, the most popular sporting-event of the year is heading our way: Super Bowl 51. As of now, nobody knows which two teams will play each other on february 5th inside the humongous NRG-Stadium in

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EV Landshut – talent pool and traditional power

Hockey fans around the country were paying close attention to the EV Landshut last December. The club with a rich history was about to fall apart, but the visions embodied by the club were just enough to keep the sponsors aboard and save the club with their help. A very

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7 athletes to keep an eye on in 2017.

2016 had a lot of exciting sporting-events to offer. Besides the major events like the European soccer championship and the Olympic Games in Rio de Janeiro, especially the European handball championship amazed the German sports-fans. Annual events like Super Bowl 50, the UEFA Champions League Final as well as the

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Sponsoo connects olympic champion with Kornfalt!

Back in may of 2009, then 19-year old, sowjet-born Kristina Vogel was hit by a civil policecar during a practice session and sustained several injuries. She broke her thoracic vertebra, her wristbone, lost several teeth and suffered cuts in her face. But neither along stay in a hospital nor numerous operations

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6 unconventional sports, that offer great sponsoring opportunities!

Classic sports like football, swimming or ice hockey are played and known around the whole world. Sports that are not truly featured in the mainstream media but still widely popular, like curling  have a fairly big fanbase, even though they do not have big sponsorship deals. But have you ever

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